What is Tailwise?

Tailwise was founded by Sam Worthy after he experienced the dark side of the puppy homing process. Whilst looking for his own puppy, Sam realised that a lot of breeders advertising online were untrustworthy, unscrupulous and were treating their dogs as a commodity for profit.

Sam founded Tailwise to stamp out puppy farming and ensure new dog owners are well informed and educated before becoming puppy parents. We only work with breeders who put the health and happiness of their dogs above all else and focus on welfare, not profit.


Is Tailwise a middleman or broker?

No - we are here to support and educate new dog parents and help you to find the perfect match for your family. We also take away the risk of scams and heartbreak that comes with online directory sites. We are completely transparent on health tests and pricing and are here every step of the way on your puppy buying journey.

We screen every breeder who uses our platform and provide them with as much support as possible. Part of this support is helping them manage applications for their litters by pre-screening prospective new owners, and putting them in touch with the most suitable candidates.


Who sets the price of the puppies?

Whilst our expert team does advise on prices, the final price of each puppy is controlled by the breeder. As a prospective new owner, you can tell us your budget and this is one of the many factors we take into consideration when matching you with a breeder.


Why is there a £95 Tailwise fee?

The fee of £95 (plus VAT) helps us to continue our work of matching the best breeders with the most perfect new homes for their puppies, and ultimately gets us one step closer to changing the way puppies are bought and sold in this country.

We don’t ask for anything upfront and the fee is only payable once the breeder confirms they have received your deposit for one of their puppies, and once this happens you’ll receive an email requesting payment. Payments are facilitated by us and we use a third-party payment provider called Stripe which is fully regulated and encrypted.


Why do you ask for all this information on the application form?

Every question we ask is there to help us to find you the perfect match. We’d hate to miss something and send your application to a breeder that doesn’t have a suitable puppy for you.

If you'd like help or have any more questions about the application, read our Application Guide.


Once my application is complete will I be able to apply for litters straight away?

Once you complete your application you’ll be able to see all of the litters that match your profile. What you see will be based on the information you have given us such as budget, location, and preferences. We’ll also show you litters from similar breeds that we think could be a good match. You’ll be able to see more details and images of each litter before choosing your favourite.

If you don’t see any litters listed after completing your application it may be that we don’t have any litters of that breed available, or your budget and location might not line up with what we do have. You can opt into receiving litter alerts, so whenever a new litter that matches your profile is added to Tailwise you’ll be the first to know.

Some breeds don’t come along too often and some of the best breeders might only breed once a year. We know it can seem like a long time and a lot of people may be tempted to look elsewhere, but we encourage you to keep checking in with Tailwise as more breeders are joining every day. We believe the wait is more than worth it considering you know you’ll be getting a responsibly bred puppy from an incredible breeder.


What happens once I have chosen a litter?

Once you’ve chosen a litter to apply to we’ll send your profile over to the breeder. You’ll receive an email to confirm and you can always visit your dashboard where you can track what’s going on.

Breeders review every application before shortlisting applicants or declining them. If accepted, two things can happen. Option one is that the breeder can accept your application outright, in which case your contact information will become visible to the breeder and theirs will become visible to you. You can then contact each other and set up a time to visit the litter and select your puppy.

The second option is where the breeder sends your profile back to us and asks our team to conduct a quick verification call to check a few details and ask some more questions during a quick Zoom call. We might ask to see proof of address that matches what you gave us on your application and to see a little more of your home and garden. For example, some breeders may not want puppies going to homes without gardens so we’ll need to be given a quick tour to make sure.

If the breeder declines, don’t worry - you can go right back to finding another litter that might be a more suitable match.


Can I be matched with more than one breeder?

Whilst you can make several applications for different breeds, we can’t match you with more than one breeder at a time.

However, this doesn’t mean you only get one shot! If a match turns out not to be the right fit for you or the breeder, we will definitely try to match you again with a different available litter.


Any other questions?

If this article hasn't helped answer your questions about Tailwise you can email us directly at [email protected] and one of our friendly team will get back to you as soon as possible.


We're here to help!

The Tailwise team is here to support you throughout this process 🙌

If you haven't heard from your breeder for a few days once they have approved your application, please pop an email over to [email protected] and we'll reach out to your breeder and give them a gentle nudge.

If you have any questions after speaking to a breeder or visiting them, please let us know. Likewise, if you have any questions about the process or need any help and advice, we're only ever a message away 👋


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