Building your profile only takes a few minutes and sets you on your way to being matched with a brilliant breeder. Every question we ask is there to help us find you the perfect match and giving as much detail as possible helps you make a great first impression with breeders.

In order to create your profile and for us to be able to matchmake you to the perfect litter, we'll need to know:

Breeds and Intro

Which breed/s are you interested in?

If you know exactly which breed you’re interested in and your heart is set on only the one, that’s great! If you apply directly from the Breed Explorer, this section will be automatically filled with the breed you have chosen.

But you don’t have to be limited to just one breed. For example, if you know you’d like some kind of poodle mix, you could select all the different poodle crossbreeds by selecting each one from the drop-down. This will give you a better chance of matching with an available litter.

However, we know it’s not always that simple. We have helped a lot of prospective puppy buyers understand which breeds are best suited to their lifestyle, and even matched people with puppies that they may never have considered or heard of before!

You can use our breed explorer filters to find breeds that have the characteristics and traits that you’re looking for. We also have Mixed and Crossbreed pages - add these breeds to your application and we’ll let you know about any litters that aren’t already known as a defined crossbreed.

Tell us a little about yourself and why you’re looking for a puppy

It’s important to remember that this isn’t a test, and there are no right or wrong answers! Every question we ask is there to give us a better understanding of what you’re looking for and which breeders and litters we could match you with.

Breeders like to know about the people and the homes their puppies are going to and will want them to become family members too. In this question, just tell us a little bit about yourself - maybe tell us about your job and what you like to do for fun.

We also like to know why you’re looking for a puppy, which we know can be difficult to put into words! We see a lot of first-time owners who have been researching and saving for years and getting in as much dog-sitting as they can before finally looking for a pup, as well as experienced owners who are ready to welcome a new puppy into their home.

Your Experience

In this section, there are three questions that will help us and the breeders to know if there’s a good match with their puppies.

We ask about your previous experience with dogs simply because some breeds are difficult to train and are not ideal for most first-time dog owners. It’s OK to say you have little or no experience, as there are a lot of breeds that might still be a great match, and some breeders are great at helping first-time owners.

How long will your new dog be alone?

We also ask how long you think the dog will be left alone at home. We don’t expect people to be at home 100% of the time, this is really to let us know how you intend to manage your puppy’s alone time. This might be through dog walkers, family dropping by, or doggy daycare services.

Getting a puppy is a long-term commitment so it’s important to think ahead. Of course, a large number of people have been working at home full-time since March 2020, but with lockdown measures easing and people returning to work, it’s vital that prospective new dog owners consider how their working patterns might change in the future.

The Family

Who the puppy is living with is often very important for the breeder. Some breeders may say that they don’t want their puppies going to homes with very young children. Others might prefer it if you have children of your own and know how beneficial growing up with a canine friend can be. This is the preference of individual breeders and is not specific to any breed.

Additionally, some breeds may not be suited to living harmoniously with other pets, but breeders are likely to review these types of situations on a case by case basis.

The Home

Having an enormous garden is not essential for getting a puppy, but outside space is always something to consider before submitting your application.

The type of home you live in will never cause us to reject your application outright but could affect the breeds and sizes of dogs we would match you with. A Great Dane in a fifth-floor flat with no garden might be an issue - maybe consider a Chihuahua!

Also, having somewhere that is easily accessible for quick trips to the loo, especially with puppies who will be regularly needing to relieve themselves, is incredibly important.

Your Preferences

This section is where we can really narrow down your matches and make sure that you see the most relevant and well-suited litters. Remember, you can always come back and update this if anything changes.


The maximum budget lets us know which breeders might be out of your price range, so we won’t worry about matching you with them. If you don’t have a budget, you can leave this blank. The price of each puppy is set by the breeder before they receive any parent matches for that litter. Once your application is complete, you can easily change your budget and see different litters that might be a litter more expensive.


If you’re happy with either a boy or girl, just let us know that you’re flexible and we’ll be able to send you matches for both. If you have a particular preference, that’s perfectly alright, but may limit the number of matches that come up.


If you’re not ready for a puppy right away, that’s fine. Just let us know the date when you will be ready and we won’t match you with a breeder until the time is right.

There is also an option for letting us know about any upcoming changes that might affect your preparedness - maybe you’re moving house or going on holiday soon, which might affect when we match you.

Finally, it’s always good for us to know how far you’re willing to travel. We’d hate for you to fall in love with pictures of a puppy to then find out the breeder is in Cornwall and you’re in Scotland and can only travel a couple of hours! Also bear in mind that you might be visiting the puppy a number of times before your final trip to pick them up and bring them home, so be prepared to make multiple visits.

After you've completed your application

Once you complete your application you’ll be able to see all of the litters that match your profile. What you see will be based on the information you have given us such as budget, location, and preferences. We’ll also show you litters from similar breeds that we think could be a good match.

You’ll be able to see more details and images of each litter, and we suggest using the heart icons to save your favourites and discuss them with the family before choosing a breeder to apply to.

If you don’t see any litters listed after completing your application it may be that we don’t have any litters of that breed available, or your budget and location might not line up with what we do have. You can opt into receiving litter alerts, so whenever a new litter that matches your profile is added to Tailwise you’ll be the first to know.

Some breeds don’t come along too often and some of the best breeders might only breed once a year. We know it can seem like a long time and a lot of people may be tempted to look elsewhere, but we encourage you to keep checking in with Tailwise as more breeders are joining every day. We believe the wait is more than worth it considering you know you’ll be getting a responsibly bred puppy from an incredible breeder.

Choosing a litter

Once you’ve chosen a litter to apply to we’ll send your profile over to the breeder. We also encourage you to submit your payment details at this time, as it helps reassure the breeder that you have a genuine interest in one of their puppies and are not simply "shopping around."

Breeders will now be able to review your profile and application details. We encourage them to reach out to prospective puppy parents to go over any other questions they might have and ensure that the new home is a good fit for one of their puppies. They may even arrange a visit before making a decision on whether to accept or reject.

You are also able to cancel at any time if you feel the puppies are not right for you in any way. You can do this from your Tailwise dashboard.

When the breeder is happy and approves your application, the payment for the Tailwise fee is due. If you've already added your card details we will take this automatically. You are then able to reserve a specific puppy with that breeder and arrange visits, deposits, and final payment.

If the breeder declines, don’t worry - no payment is taken and you can go right back to finding another litter that might be a more suitable match.

Get started on your profile now or check out our Breed Explorer to find the perfect breed for you.

We're here to help!

The Tailwise team is here to support you throughout this process 🙌

If you haven't heard from your breeder for a few days once they have approved your application, please pop an email over to [email protected] and we'll reach out to your breeder and give them a gentle nudge.

If you have any questions after speaking to a breeder or visiting them, please let us know. Likewise, if you have any questions about the process or need any help and advice, we're only ever a message away 👋

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